Wintwah Win Thoung (Celine)
Communications, Brand Strategy & Marketing Analytics
Media Relations • Digital Engagement
M.S. Marketing Analytics — California State University, East Bay
Hollister, CA • +1 650 233 8743 • celine.w.guillemaud@gmail.com • linkedin.com/in/celinewwt
Professional Summary
Strategic Global Communications Leader and Marketing Leader with over 12 years of international experience across the United States, Europe, and Southeast Asia. Skilled in developing and executing strategic, integrated communication initiatives that align with business goals, brand purpose, and leadership visibility. I combine narrative strategy with data-driven insights to deliver measurable impact across media relations, digital engagement, and internal communications.
PROFESSIONAL EXPERIENCE
Market Development Manager | AUTOSPACES – France / Thailand (Paris & Bangkok) | 2022–2024
- Oversaw proposal preparation, partnership documentation and contract coordination to support long-term business growth.
- Led market-development and client-acquisition initiatives across Paris and Bangkok, building partnerships and expanding brand presence in new regions.
- Managed communication with potential clients and partners, strengthening engagement and alignment with business objectives.
- Directed go-to-market and partnership campaigns for B2B clients, increasing client visibility by 25%.
- Coordinated external communications and client proposals to ensure brand consistency and clear messaging.
Senior Key Account Manager | MCIX (formerly MCI) – Burma | 2020–2022
- Recognized for leading award-winning regional campaigns and cross-market media partnerships that strengthened brand visibility across ASEAN.
- Led integrated communication and digital campaigns for global and regional brands including Pepsi Myanmar, L’Oréal, Grab Southeast Asia, Nestlé, Daichi Insurance, EFI and CJ Food across ASEAN markets.
- Implemented a full-scale 360° campaign for CJ Food Myanmar, generating over 8 million impressions across digital and
traditional media, achieving 4× sales growth and driving 400 k+ organic engagements through influencer-led
storytelling and brand activations. - Oversaw cross-channel campaigns (social media, OOH, digital activations) achieving 32% growth in engagement and
20% higher brand recall. - Strengthened media relations through regional press outreach and storytelling that positioned executives as industry
voices. - Managed multi-market content across Facebook, YouTube and LinkedIn reaching 3 million+ users.
- Delivered analytics dashboards using Google Analytics, Tableau, and Hootsuite to improve decision speed by 25%.
- Contributed to campaigns recognized by the Asia Pacific Marketing Excellence Awards (2021) and Thailand Digital Ad
Awards (2021).
Business Development Advisor | BONJOUR YANGON – Burma | 2019–2020
- Coordinated official meetings with embassy representatives and international partners for joint projects.
- Drafted proposals and presentations to support public-private partnership initiatives.
- Led external communication to enhance company visibility and trust.
About ME
Celine
I am a graduate student in Marketing Analytics with more than twelve years of experience in marketing, branding, communication and business development across Asia, Europe and the United States. Throughout my career, I have worked in environments shaped by different cultures, expectations and communication practices. This experience taught me how to
understand people quickly, adjust messages thoughtfully and build strategies that reach diverse audiences effectively.
MY BACKGROUND
I have worked with consumer brands, lifestyle companies, financial services and community focused initiatives. In each role, I focused on understanding the audience, strengthening the brand message and developing communication strategies that connect cultural insight with clear intention. I have worked with teams who think differently and value different things and I enjoy finding the language and approach that brings everyone together. These international experiences taught me to understand both people and information more deeply and to express insights in a way that helps others see the bigger picture.
MY PROFESSIONAL STRENGTHS
My experience in marketing, branding, public relations, communication and business development allows me to take on different responsibilities and support teams in many ways,
especially in innovative and fast-paced environments. I bring a balance of creative thinking and strategic clarity with a strong understanding of how brands speak, how audiences respond and how ideas should be shaped for different markets. I work well with people from different backgrounds and I pay attention to the details that make communication effective. This combination helps me contribute to projects that require both strong insight and thoughtful execution.
INTERACTIVE CASE STUDY
This year, I participated in the Interactive Case
Study Competition, where my team and I created
Bridge Band, our market-entry strategy for a broadband
provider serving underserved multicultural households in California. I led the communication direction, the market narrative and the pitch structure, bringing together consumer needs, data insights and a clear message. The
project showcases how listening to people’s voices
gives you the insight needed to see the true problem and build a solution that fits the market.